Happy Bandcampers!

Posted: December 12, 2012 in 21st Century, New CD

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We now have a new location at Bandcamp! Yes, you can still buy Sparkling Apple CDs at CD Baby and CD Universe, and now you have yet another online source for our music: the one & only Bandcamp.  Not only does Bandcamp offer digital downloads, but physical CDs are available as well, for those of you into an ancient frisbee-friendly musical format that’s soon to be as relevant as 8-tracks. Unlike CD Baby, real, honest-to-god Sparkling Apple compact discs are shipped directly from our warehouse in beautiful downtown Surrey, BC. Shipping and tax are automatically calculated depending on your geographical location, and we will ship anywhere on the planet (intergalactic orders are being considered as we speak). What are you waiting for?

In the words of Andrew Dubber: “Music is pretty much unique when it comes to media consumption. You don’t buy a movie ticket because you liked the film so much, and while you might buy a book because you enjoyed reading it so much at the library, typically you’ll purchase first, then consume…But music is different — and radio proves that. By far the most reliable way to promote music is to have people hear it. Repeatedly, if possible — and for free. After a while, if you’re lucky, people get to know and love the music. Sooner or later, they’re going to want to own it…whether it’s a pop tune, a heavily political punk album, or an experimental, avant-garde suite — the key is very simple: people have to hear music, then they will grow to like it, and then finally, if you’re lucky, they will engage in an economic relationship in order to consume (not just buy and listen to) that music. That’s the order it has to happen in. It can’t happen in any other order. There’s no point in hoping that people will buy the music, then hear it, then like it. They just won’t. Nobody really wants to buy a piece of music they don’t know — let alone one they haven’t heard. Especially if it’s by someone who lies outside their usual frame of reference. And a 30-second sample is a waste of your time and bandwidth. It’s worse than useless. That’s not enough to get to like your music. Let them hear it, keep it, live with it. And then bring them back as a fan.”

Click on the Bandcamp button below to access our merch site!

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